Archive for March, 2012

More Awards for What to Charge

Thursday, March 22nd, 2012

My book What to Charge: Pricing Strategies for Freelancers and Consultants was one of only two titles to place in multiple categories in the 2011 Reader Views literary awards, which were announced last week. What to Charge tied for first place in the Business/Sales/Economics category and  came in second in the Writing/Publication category.

In November, What to Charge was named a finalist in the USA Best Books 2011 competition, in the Business: Writing & Publishing category.

I am honored that What to Charge is being recognized as a valuable book for operators of small businesses and for those who write professionally.

NAIWE has long recognized the value of this book and has made it available for members to purchase. Just click on http://naiwe.com/bookstore/index.php.

 

 

Lessons in Book Promotion

Friday, March 2nd, 2012

For the first week or so in the life of my new e-book, Freelance Fee Setting: Quick Guide for When a Client Demands a Price NOW, I did no promotion. I was curious to see how many people would find it simply by searching Amazon. None did, or at least none bought it.

Then I sent an email to about 20 people with strong followings and websites with good participation. I described the book and offered a pdf. Most accepted. Two posted a notice about the book immediately.

I watched the sales figures climb steadily over the next five days. As the numbers started to inch up, I became obsessive, logging in to my Kindle account several times a day. 0…11…20…28…33…42…48…53…55. It was a thrilling ride.

Besides offering quick guidance on setting a price for a particular job, the new e-book is meant to drive sales of my longer book, What to Charge: Pricing Strategies for Freelancers and Consultants. It did. During the same period that Freelance Fee Setting purchases went from 0 to 55, Kindle sales of What to Charge rose from 8 to 20.  

Then it all stopped, as quickly as it began.

Lesson 1: A passive approach to book marketing does not work. The author has to get out the word.

Lesson 2: An author can use a brief, inexpensive e-book to promote sales of another book.

Lesson 3: Book promotion needs to be continuous. When it stops, so do sales.