Archive for December, 2011

It Was a Good Year

Tuesday, December 27th, 2011

2011 turned out to be a very good year for my freelance career. Not for my business per se; as an independent writer and editor, I earned only half as much as usual. But I developed new skills and saw much success as I marketed my book What to Charge: Pricing Strategies for Freelancers and Consultants.

In any other year, I might be lamenting my low earnings. Not so this year. My intent from the start was to make my ordinary business secondary to marketing the newly published second edition of What to Charge. I worked only half as much on freelance assignments as I typically do and didn’t look aggressively for additional work. Yet I still managed to earn as much as I have in some recession years when I beat the bushes trying to scare up an assignment. This time, I felt no panic. I saw my business heading in a new direction.

Marketing has never been my strong suite; it isn’t for most freelance writers and editors. But promoting What to Charge has been fun! In fact, I don’t remember when I enjoyed myself so much. I’ve made great contacts, some of which (like NAIWE) will be long-term relationships. I’ve had glowing feedback on my book and its messages, culminating in the USA Best Books award.

Beginning in March, I have reached out to about 100 organizations, websites, etc, for freelancers. Almost half have resulted in a personal or virtual appearance. I’ve had only a handful of “not interested” responses.

In less than a year, I have earned back the costs of self-publishing. I had anticipated it would take two years to reach this milestone. However, I’ve spent twice as much in book promotion as I had intended to in the first year. I feel it’s money well spent.

Freelancers buying my book or catching an article or webinar that resulted from my promotional efforts are learning more about pricing issues. I like to think they are becoming better business people. That was my goal in writing the book. That is why I have been marketing it: to spread the word and share what I have learned in my 26-year career. I will continue to do this in 2012.

Pricing Expert Has More Web Appearances

Monday, December 5th, 2011

This month I have two more Web appearances.

The first is a teleseminar for the Association of Ghostwriters. The event is live on Tuesday, December 6, at 11 AM EST and can be accessed later by members of the Association of Ghostwriters.

The following week, on Wednesday, December 14, I am a guest of Barbara Saunders, Director of the International Association of Self-Employed Communication Professionals, on her internet radio show Solo Pro Radio (http://www.iasecp.com/solo-pro-radio). The live broadcast takes place at 10 AM Pacific time (1 PM Eastern time). This interview also can be accessed later via the link above.

Life never slows down for independent writers and editors!