Lessons in Book Promotion

For the first week or so in the life of my new e-book, Freelance Fee Setting: Quick Guide for When a Client Demands a Price NOW, I did no promotion. I was curious to see how many people would find it simply by searching Amazon. None did, or at least none bought it.

Then I sent an email to about 20 people with strong followings and websites with good participation. I described the book and offered a pdf. Most accepted. Two posted a notice about the book immediately.

I watched the sales figures climb steadily over the next five days. As the numbers started to inch up, I became obsessive, logging in to my Kindle account several times a day. 0…11…20…28…33…42…48…53…55. It was a thrilling ride.

Besides offering quick guidance on setting a price for a particular job, the new e-book is meant to drive sales of my longer book, What to Charge: Pricing Strategies for Freelancers and Consultants. It did. During the same period that Freelance Fee Setting purchases went from 0 to 55, Kindle sales of What to Charge rose from 8 to 20.  

Then it all stopped, as quickly as it began.

Lesson 1: A passive approach to book marketing does not work. The author has to get out the word.

Lesson 2: An author can use a brief, inexpensive e-book to promote sales of another book.

Lesson 3: Book promotion needs to be continuous. When it stops, so do sales.

One Response to “Lessons in Book Promotion”

  1. Yolande McLean Says:

    This is helpful. I think very few e-book authors have any idea of how to go about promoting their publications. (‘-’)

Leave a Reply