For the first week or so in the life of my new e-book, Freelance Fee Setting: Quick Guide for When a Client Demands a Price NOW, I did no promotion. I was curious to see how many people would find it simply by searching Amazon. None did, or at least none bought it.
Then I sent an email to about 20 people with strong followings and websites with good participation. I described the book and offered a pdf. Most accepted. Two posted a notice about the book immediately.
I watched the sales figures climb steadily over the next five days. As the numbers started to inch up, I became obsessive, logging in to my Kindle account several times a day. 0…11…20…28…33…42…48…53…55. It was a thrilling ride.
Besides offering quick guidance on setting a price for a particular job, the new e-book is meant to drive sales of my longer book, What to Charge: Pricing Strategies for Freelancers and Consultants. It did. During the same period that Freelance Fee Setting purchases went from 0 to 55, Kindle sales of What to Charge rose from 8 to 20.
Then it all stopped, as quickly as it began.
Lesson 1: A passive approach to book marketing does not work. The author has to get out the word.
Lesson 2: An author can use a brief, inexpensive e-book to promote sales of another book.
Lesson 3: Book promotion needs to be continuous. When it stops, so do sales.